10 marketing strategies for 2025 that you can't ignore

Marketing is constantly changing, and what worked last year may not be as effective in 2025. Adapting to new trends is key to staying relevant and competitive.

Here are 10 marketing strategies that will make a difference in 2025 and how you can apply them to your business.

AI saturation

AI has experienced explosive growth in recent years, with tools that generate text, images, and videos automatically. However, overexposure has led many people to grow tired of this type of content.

Some brands, like Fiverr, have leveraged this fatigue to their advantage with campaigns that highlight the value of human creativity over automation. In 2025, balancing AI use with a more personal and authentic approach to content will be crucial.

 Short-Form content tailored for each platform

Short-form content remains one of the best ways to grab an audience’s attention. However, simply cutting a video and posting it across all platforms is no longer enough.

Each social network has its own language and algorithm, so it is essential to adapt content for each one. Research which types of videos perform best on TikTok, Instagram Reels, and YouTube Shorts to maximize reach and engagement.

An effective strategy is to take inspiration from viral trends on one platform and adapt them to another where they haven’t yet gained traction.

Facebook Ads: Let the algorithm do the work

Facebook Ads has evolved to the point where its algorithm is more accurate than ever. Instead of manually identifying your ideal audience, the best approach is to create multiple ads with diverse creatives and let Facebook find the people most likely to convert.

Many successful businesses already use this strategy, managing hundreds of ads simultaneously. The key lies in the quantity and variety of creatives, allowing for more effective segmentation.

Hyperrealism takes over Social Media

For years, social media has been dominated by highly edited and produced content, but the trend is shifting: audiences now value authenticity.

Videos with minimal editing, personal blogs, and genuine opinions are gaining traction. This doesn’t mean sacrificing quality but rather embracing natural and transparent content. This trend is also reflected in advertising, where less polished ads often perform better.

Influencers with stronger opinions and defined values

With the rise of content creators, users are looking for influencers who not only focus on their niche but also embody authentic values.

Influencers who express clear and genuine opinions will build a more loyal and engaged audience. This presents an opportunity for brands, as those aligned with specific causes and values can connect more effectively with their audience.

Newsletters remain an underrated asset

Despite the rise of social media, newsletters continue to be one of the most effective strategies for building audience loyalty and converting followers into customers.

Having your own database allows brands to reduce their dependence on algorithms and directly manage communication with users. Tools like Beehiiv make creating and managing newsletters easier, making this tool more accessible than ever.

More brand collaborations

While influencer partnerships have been popular, 2025 is expected to see an increase in collaborations between brands from different industries.

Companies in various sectors are finding innovative ways to join forces to reach new audiences. A great example is the collaboration between Nesquik and Kaotiko, a clothing brand. If you run a business, explore partnerships with complementary brands to expand your reach organically.

The continued rise of podcasts

The podcast format continues to expand and offers numerous opportunities. With distribution on platforms like YouTube, podcasts now have greater viral potential through clips and shorts.

If you’re considering launching a podcast, 2025 is a great time to do so, as this format allows for deeper engagement and stronger relationships with your audience.

Content Creators launching their own brands

More and more creators are opting to launch their own brands instead of relying solely on sponsorships. Examples like the partnership between ElXokas and Know Eats show that those who understand content and virality can turn their influence into successful businesses.

This shift also benefits companies, as working with creator-owned brands enables more authentic and digitally-aligned campaigns.

Visual hooks in short-form Content

The first few seconds of a video are crucial to capturing attention. Until now, hooks have mainly focused on verbal elements, but in 2025, the trend will shift toward visual hooks.

This means that the first second of a video must be visually striking to grab attention immediately. For example, comparing two contrasting scenarios can spark curiosity and keep viewers engaged until the end.

Next steps

Marketing in 2025 will continue to evolve, and these trends are already shaping the way forward. To stay ahead of the competition, we recommend:

• Leveraging AI without losing authenticity.
• Adapting your content to each platform’s unique features.
• Trusting the Facebook Ads algorithm and creating multiple ads.
• Being real and transparent in your content.
• Building a strong community based on clear values.
• Using newsletters to manage your own audience.
• Exploring collaborations with other brands.
• Considering launching a podcast to increase engagement.
• Evaluating the possibility of launching your own brand as a creator.
• Optimizing visual hooks in your short-form videos.